Sebastian Barros Newsletter

Sebastian Barros Newsletter

The No-Bullshit Guide to Building an AI-First Telco

Nine practical steps to rebuild your company around intelligence, without the buzzwords, vanity pilots, or million-dollar frameworks.

Sebastian Barros's avatar
Sebastian Barros
Oct 09, 2025
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Another 36 months of “transformation” consulting exercise?

Over the past decade, the telecom industry has read more “transformation” papers than it has launched fundamental transformations. Every year, a new playbook arrives: digital, agile, data-driven, and customer-centric. Yet, the operating model remains essentially the same: heavy, cautious, and organized around networks rather than intelligence.

A new wave is now forming around AI-first enterprises, and the pattern is repeating. Consultants, vendors, and conferences are already selling frameworks, maturity models, and roadmaps. What most of them miss is that nobody actually knows what a truly AI-first company looks like yet. We are building it as we go.

Still, the early evidence is enough to outline what works and what doesn’t. Some operators are already showing measurable results, 20 to 30% cuts in network OPEX, 40% faster fault resolution, double-digit margin lifts in marketing, and new revenue from APIs and data services. The difference between them and the rest is not access to technology; it’s leadership discipline and execution focus.

This guide is written for CEOs and senior leaders who don’t need another 80-slide deck or a new acronym. You can read it in 15 minutes and gain a clear understanding of what needs to change. It’s not a strategy framework or a transformation blueprint. It’s a nine-step operating manual for moving from “AI projects” to an AI-first telco, one that learns, decides, and acts faster than the market.

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